If an awards show is on TV and I don't watch it, does it really happen?

Apparently the Emmy Awards were on last night. Too bad I was more into the Dallas Cowboys beating down the Green Bay Packers to even pay attention to the show. Anyways, I probably would have been befuddled and slightly confused with the main winners. Between a show I refuse to watch due to my borderline rational/irrational hatred of Tina Fey(30 Rock), a show I barely heard of(Mad Men), and Stephen Colbert losing again to a one-off special by some old man(Don Rickles this time), I would not have fun watching it at all. Plus I don't understand how or why reality competition shows need to be recognized or even awarded. Clearly we are near the end of days now...